Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK After weathering a storm of criticism from bloggers about being unresponsive to customer concerns, Dell is continuing its efforts in conversational marketing with the launch of twin Web sites to gather consumer feedback.
At Dell IdeaStorm (www.dellideastorm.com), users are asked to post ideas for new products and feedback on current Dell offerings. Users can rate ideas, using a voting function similar to popular social news site Digg.
Dell said it would use some of that feedback in developing new products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in