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NEW YORK – Dell moves from the desktop to the hard court this weekend with its sponsorship of the Dell Classic for Kids, a college basketball double-header taking place in Chicago.
Austin, Texas-based Dell has lent its name to college football events as a sponsor for about four years, but this marks the company’s first brand foray into a collegiate b-ball tournament.
The Dell Classic for Kids features Texas vs. Stanford and Notre Dame vs. DePaul. The games will be carried on ESPN.
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