Dell Names 3 Shops for $50 Mil. Catalog, DM Account

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DALLAS Dell Computer has awarded its consumer catalog business to Haggin Marketing and its small- and medium-size business catalog chores to the team of Interpublic Group’s Hill, Holliday, Connors, Cosmopulos and T3, The Think Tank, the client said.

The three shops will also handle direct marketing for their respective segments. The assignments are estimated to be worth $50 million all told, with the consumer portion assigned to independent Sausalio, Calif.-based Haggin the larger of the two, sources said.

The



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