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Dell is moving its consumer advertising back into the WPP Group fold: Young & Rubicam will now handle the business awarded to Sid Lee some 15 months ago. The Montreal independent had won the account from Y&R’s Wunderman, N.Y., unit in early 2011.
The transfer is expected to happen in the second half of the year. A Dell rep confirmed the move but declined to comment on whether the shift came after consideration of other agencies.
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