Dell Inhabits Second Life

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NEW YORK Dell has joined the rush of advertisers to set up outposts in Second Life, the increasingly popular 3-D virtual world.

The computer maker took the wraps off Dell Island, a Second Life expanse that features a “factory” where visitors can customize computers that will be delivered to their real-life doorsteps. The island also has a computer museum, a conference room setup Dell plans to use for focus groups and executive meetings, and a virtual replica of the dorm room where Michael Dell began piecing together computers.

Dell



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