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DALLAS Dell’s customized computer-ordering process faces a class-action lawsuit claiming the company used deceptive advertising and bait-and-switch tactics. The suit, filed in San Francisco by the firm Lerach Coughlin Stoia Geller Rudman & Robbins, names Dell and its finance partner CIT Bank, claiming they are “systematically deceiving customers who buy Dell products.” Dell, based in Round Rock, Texas, declined to comment.
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