Dell Founder to Step Down as CEO

DALLAS Kevin Rollins will replace Michael Dell as CEO of Dell on July 16, the company said. Rollins will maintain his title of president as well.

Michael Dell, who founded the operation 20 years ago, will remain chairman and will be “deeply involved in the company’s day-to-day business,” the firm said.

The Round Rock, Texas-based computer vendor said the title change is consistent with the roles Dell and Rollins currently hold, with Dell handling research and development and Rollins leading company strategy and operations.

Omnicom’s DDB in Chicago handles advertising for Dell. The company spent $423 million on media last year, according to Nielsen Monitor-Plus.

A client representative said the move will not affect the relationship with DDB.