Dell Consolidates Commercial Creative Work at Y&R

Business had been at Arnold

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Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move the assignment from Arnold Boston last year and the transition is currently underway.

Last year, Dell moved its consumer advertising back into the WPP fold when it shifted that assignment to Y&R—already on Dell’s roster for global brand work—from Montreal independent Sid Lee. Sid Lee picked up the business from Y&R’s Wunderman unit in early 2011 at the same time that Havas’s Arnold was tapped by Dell.

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