Dell Computer Strikes Back At Compaq via Goldberg Moser

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SAN FRANCISCO – Goldberg Moser O’Neill here had its agility tested last week when the personal computer price wars forced it to revamp a slew of ads for Dell Computer Corp. of Austin, Texas.
Having learned that arch-rival Compaq Computer Corp. was about to announce a 15% price cut, GMO called in a team of about 25 people to overhaul 10 previously scheduled ads and create new ones pointedly aimed at Compaq.

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