Dell, BBDO Prepare to Part Ways

CHICAGO Dell and Omnicom Group’s BBDO are parting ways on the computer company’s consumer broadcast and print business, an agency representative confirmed.

The Round Rock, Texas, company viewed BBDO New York’s recent creative win on Best Buy’s $200 million account as a conflict, according to the representative. The Dell account had been handled at the network’s Atlanta office. BBDO’s work for the client featured the tagline, “Purely you.”

A client representive, however, said a new tagline would soon make its debut: “Dell is working with several agencies to communicate to customers our new ‘Yours is here’ campaign that will be out beginning next week.”

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