Deliveroo Offers Novel Fix to British Beach-Goers' Biggest Bugbear: Hungry Seagulls

App's 'Chipwatch' campaign promises to protect al fresco diners with dedicated crew and a specially crafted song

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There’s a heatwave scorching Europe and we’re in the midst of the ‘silly season’ news cycle. Those things might explain why takeout brand Deliveroo has decided to have some fun and launch “Chipwatch”—a campaign to protect the British public from hungry seagulls.

For those not familiar with British summertime, there’s an unspoken consensus that as soon as the weather goes above 68-degrees fahrenheit, it’s time to travel to the nearest seaside town and chow down on a bag of traditional fish and chips.

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