Delivering a Highly Personalized Ad Experience With AMC and Paramount 

Is linear addressable advertising ready for prime time? 

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As we continue to accelerate into the streaming decade, the lines between linear TV and digital streaming are becoming increasingly blurred — ushering in more advanced advertising with benefits for both brands and consumers alike. Media executives from AMC and Paramount joined the panel at Adweek’s Mediaweek to offer insights into a new era of linear addressable advertising and what it means for ad buyers, sellers and their consumers.  

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