Delivering a Highly Personalized Ad Experience With AMC and Paramount 

Is linear addressable advertising ready for prime time? 

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As we continue to accelerate into the streaming decade, the lines between linear TV and digital streaming are becoming increasingly blurred — ushering in more advanced advertising with benefits for both brands and consumers alike. Media executives from AMC and Paramount joined the panel at Adweek’s Mediaweek to offer insights into a new era of linear addressable advertising and what it means for ad buyers, sellers and their consumers.  

Personalizing the ad experience 

According to the panelists, the main differentiator between linear addressable and other channels and thinking when it comes to TV buys is the ability to enhance targeting to reach a highly specific subset of consumers. 




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