'Delicioso': Heineken Premium Light Adds Hispanic Campaign

In a delicious world, perfection is in the details. As imagined by a beer connoisseur in the new Heineken Premium Light spot targeting Latinos, the imported beer is created with scrupulous attention — from brewing to the filling of the bottles to being readied for distribution — and, naturally, all within a utopian world populated by beauties such as Mexican model Elsa Benitez and her friends.

The spot, developed by New York-based Hispanic lead agency The Vidal Partnership, launched March 15 on all major Spanish-language networks, with radio, print and online components.