Delfin Joins Radiate Network

ATLANTA The Radiate Group has added Delfin Group to its global network of more than 20 agencies, sources said.

Boca Raton, Fla.-based Radiate, a subsidiary of Omnicom Group in New York, is a network of marketing agencies that specialize in “emotional brand building” and experiential marketing, sources said.

Delfin in Madrid, Spain, provides marketing services throughout Spain and Portugal. The shop said it has offices in Barcelona, Valencia and Seville, and works with clients such as Siemens, Nokia and Telefonica.

“The Radiate Group is an international network that delivers unique marketing services,” said Raul Sanchez, co-founder and managing director of Delfin. “We at Delfin share its vision of experiential marketing, and this relationship will allow us to provide global services and expertise to our clients.”

To date, Radiate has 22 agencies operating in 12 countries. The group’s goal is to provide best-in-class experiential-marketing services to global brands while developing new accounts and sharing practices and resources, sources said.