CHICAGO-Publicis & Hal Riney here leveraged both its newfound and traditional traits to take home Del Webb Corp.’s estimated $10 million account.
Riney bested Doner’s Newport Beach, Calif., office; Phillips-Ramsey in San Diego; and DDB Dallas for the Phoenix-based developer’s business. Del Webb had previously used agencies for targeted campaigns in its various markets.
In its presentation, Riney stressed the emotional component of moving into a retirement community, said Ted Barton, executive vice president and creative director at the agency.
“The power of emotional feelings, that’s where that Riney heritage sort of lives,” Barton said.