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Completing a three-month review, fast-food chain Del Taco is asking its new agencies to quickly serve up a broadcast campaign by mid-April.
The spring launch calls on four separate creative and media shops to roll out a coordinated merchandising and media campaign that falls within an estimated $10 million budget, officials with the Laguna Hills, Calif.-based company confirmed.
The agencies are G&M Plumbing, Santa Monica, Calif., for radio and TV spots; Red Monkey Ads & Ideas, Portland, Ore.,
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