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BOSTON Catalyst:SF said it has added lead digital agency chores on Del Monte Foods following a review.
Spending was not disclosed, but is likely in the $1-2 million range. Both client and agency are in San Francisco. All told, Del Monte spends about $15-20 million in annual domestic measured media, per Nielsen.
Catalyst will now manage digital strategy, media buying and planning across all client brands, including the namesake Del Monte line as well as S&W, Contadina, College Inn, Meow Mix, Kibbles ‘n Bits, 9Lives and Milk-Bone, among others.
Bill Pearce, client svp, CMO, said “creating a meaningful and engaging dialog with our consumers” is paramount.
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