Del Monte’s Quest to Change How Americans Feel About Canned Produce

Experts say prepackaged fruits and vegetables can be just as nutritious as fresh

Del Monte products
Simply delicious, or also nutritious? Del Monte

Del Monte Foods, maker of canned fruits and vegetables, got both good and bad news in a report commissioned by the company.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.