Deininger Joins BBK to Direct Healthcare Media

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BOSTOn—BBK has named Bob Deininger director of media.

In the newly created role, Dei-ninger will oversee media planning for the Newton, Mass., agency’s healthcare clients.

Reporting to director of account strategy Karen Barzilay, Deininger is coordinating the shop’s planning efforts with Blitz Media in South Natick, Mass., which handles buying.

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