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NEW YORK The DeGregorio Agency breaks a new execution Feb. 22 in its Canadia Diamonds print campaign, touting the authenticity of the brand.
The desaturated color ad, breaking in The New York Times Magazine and New York, shows a groom holding his bride blissfully in his arms. Copy reads, “You’re not crazy for getting married. You’re certifiable.” The tagline: “No diamond gets more attention.”
Two previous ads were introduced in November for the holidays. One combined a black-and-white photograph of a laughing girl, a scene of snow-capped mountains and a Canadian Government Certificate of Authenticity of the Northwest Territories encircling a picture of a diamond ring.
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