Degrees of Dishonesty?

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The nice thing about democracy, from a marketer’s point of view, is that it makes brand ads look good. Comparatively good, that is. A survey conducted for Adweek by Alden & Associates Marketing Research of Hermosa Beach, Calif., asked respondents whether they find political ads or brand ads more honest. In the sort of landslide that used to grace Soviet-bloc elections, 92 percent gave brand ads more credence. Lest you see this as a vote of confidence in nonpolitical ads, note another of the findings: 63 percent don’t think advertising generally tells the truth.

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