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Does a stinky armpit truly matter if others aren’t around to smell it? That’s a question millions of shoppers have toyed around with during quarantine as demand for deodorant declined.
It’s also why Unilever’s Degree brand is using an eye-catching campaign urging shoppers to get back in the habit of applying its products as lockdowns begin to lift.
In a not-so-subtle marketing push, Degree is occupying four billboards featuring close-ups of armpits in New York’s Time Square.
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