DeGeneres Takes Toyota 'Live to Tape'

LOS ANGELES The first “live-to-tape” commercial for a Toyota vehicle airs today on The Ellen DeGeneres Show, according to Toyota’s agency, Saatchi & Saatchi, a unit of Publicis Groupe.

DeGeneres had said on the program that she was interested in reviving the nostalgic format of live promotion: “Remember in the old days, they used to do commercials right in the show?” She joked about remembering Jack Paar, Steve Allen and Ed Sullivan endorsing their favorite cigarettes.

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