Defunct Shop Files Suit Against Chrysler Dealer Program

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SAN FRANCISCO – The owners of a now-defunct Foster City, Calif., agency that handled retail advertising for some 85 Chrysler-Plymouth dealers here has filed a class-action suit against Chrysler and C-P agency of record Bozell. The complaint is that a dealer advertising program Chrysler initiated resulted in Chrysler’s national agencies getting all dealer association ad accounts in violation of anti-trust laws.
James and Margaret Fieler, who operated now-defunct Aggressive Innovative Marketing (A.I.M.),

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