Defending Beers

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Put yourself in her place. When I told Charlotte Beers last week that people described her job as trying to sweep back a tidal wave of Arab hostility with a broom, she laughed.

After all, the former advertising executive’s career wasn’t supposed to end countering Muslim extremists with positive images of America in a war against terror.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in