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CHICAGO Deere & Co. is in the early stages of a review of its estimated $45 million media buying account, a company representative confirmed.
Interpublic Group’s Initiative handles buying for Deere’s Cary, N.C.-based commercial and consumer equipment division, which handles the lawn tractors aimed at consumers.
Creative and media planning have been at IPG’s Foote Cone & Belding in Chicago since September 1998. That business is not part of the review, the Deere rep said.
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