Deere Evaluates Media Buying

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CHICAGO Deere & Co. is in the early stages of a review of its estimated $45 million media buying account, a company representative confirmed.

Interpublic Group’s Initiative handles buying for Deere’s Cary, N.C.-based commercial and consumer equipment division, which handles the lawn tractors aimed at consumers.

Creative and media planning have been at IPG’s Foote Cone & Belding in Chicago since September 1998.

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