A Deeper Funk

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

T he shock waves from the horror of Sept. 11 are all but certainly pushing the U.S. economy into recession. The advertising industry, which has been steadily relearning its economic-adversity coping skills—rusty from 10 years of non-use—may be facing business conditions even worse than the dire scenarios pessimists were warning about a mere few weeks ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in