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It’s official. These fast-food people really, really want to become one with the cooking process.
Following in the blackened footsteps of Burger King marketing execs [Shoptalk, Oct. 15], KFC managers in Australia last week became the latest victims of unforeseen motivational-con ference damage. The not-so-original recipe for disaster? A stroll across burning coals—an activity that’s designed to build confidence but in this case sent a 20-piece bucket of KFCers to the hospital, reports the Sydney Morning Herald.
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