Decker tells tales of the tape

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“Stay here. Go hear.” That’s the tagline developed by Decker, Glastonbury, Conn., to promote a new customer loyalty program for Days Inns of America that provides guests with free books on audio tape.
Decker developed print ads running in Time, Sports Illustrated and USA Today, a trio of 30-second radio spots and merchandising materials for use in the hotels.

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