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BOSTON — Decker has added work for sparkling beverage Orangina, the Glastonbury, Conn. Shop said.
Decker will create a consumer marketing campaign set to launch early next year, with a focus on increasing U.S. market share for the product. Spending is estimated at $2-3 million.
Orangina was recently acquired by the Snapple Beverage Group, White Plains, New York, which also is the parent company of Decker client Stewart’s beverage line.
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