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BOSTON-Decker, the Glastonbury, Conn., agency that bills itself as “America’s premier micro-agency,” was last week awarded the creative portion of Days Inn’s $7 million advertising account.
North Castle Partners in Stamford, Conn., had handled the client’s creative duties for the past two years. The change in agencies took place after a review of undisclosed shops. North Castle Partners did not defend the account.
“[The win] makes me feel very good about the micro-agency concept that we’ve been living .
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