Debut Ads Take Portland Tribune 'Closer to Home'

The fledgling twice-weekly Portland Tribune burst onto the local scene last week with a flurry of ads that mark the Oregon city’s shift to a two-newspaper town.

Created by local shop JohnsonSheen Advertising, the work includes TV, print and transit ads all tagged “Closer to home.”

The positioning is meant to differentiate the Tribune from the main paper, The Oregonian, said creative director Mike Sheen, who worked on the latter’s account at Cole & Weber in the early ’90s.

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