Debra Goldman's Postscript: Wheels of Fortune

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Once feature-film product placement was a clandestine art, a way of sneaking plugs for brand names into ad-free entertainment without the audience noticing. Now, product placements have become actual marketing events: Product and movie rub together to hopefully generate a publicity spark. It is the break-through-the-clutter marketing gambit of the hour.





And it can work brilliantly.

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