Debra Goldman's Postscript: TV or not TV?

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The Emmys have a new envelope that will be opened during the prime-time TV awards in September. When it is, one of five ads-two from Levi’s and one each from General Motors, Nike and HBO-will have the honor of being the first Outstanding Commercial of the Year.
But no one should start rehearsing their nationally televised acceptance speech just yet. First, it won’t be televised; the awards will be handed out at the not-ready-for-prime-time Creative Arts awards ceremony the Sunday before the “real” Emmy telecast.

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