DEBRA GOLDMAN'S POSTSCRIPT: Return of the Native

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.







I’m going back to Snapple. They need me,’ cries Wendy Kaufman, the once and future Snapple lady, at the close of the new ad from Deutsch, the brand’s new agency. If nothing else, these copy lines deserve an award for truth in advertising.





As virtually every consumer knows, Wendy disappeared from the airwaves shortly after Quaker Oats bought the brand in 1994. As the company lurched from the inexplicable ‘We Want to be No. 3’ (a.k.a.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in