Debra Goldman's Consumer Republic

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Talk about bad timing. The September issue of Foreign Affairs features an article by Peter van Ham titled “The Postmodern Politics of Image and Reputation.” In it, the Dutch research fellow and “European security expert” makes the argument—old hat in marketing circles but perhaps new to Foreign Affairs’ audience—that the old geopolitics are dead, destined to be replaced by marketplace competition among “brand states” duking it out on the basis of image and “customer satisfaction.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in