Debra Goldman's Consumer Republic

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Recent branding efforts have outraged the public
It was another entry in the “What will those godless marketers think of next?” While watching the rippling biceps of NBA players, some wily entrepreneur had a brainstorm: Why not sell the rights to tattoo athletes with corporate logos?

League rules forbid wearing logos on individual uniforms, but they don’t say squat about skin. It seems the next logical step in the transformation of sports figures into human sandwich boards.


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