Debra Goldman's Consumer Republic

Have you noticed that just about everything that happens in our culture nowadays somehow relates to Survivor? The show has become more than a monster TV hit, more than a national sensation. It’s the experiential template against which all kinds of phenomena are measured. One begins to get the creepy feeling that rather than reality TV borrowing from reality, it’s the other way around.

Recently, I felt the reality-TV metaphor looming when, at the behest of Leo Burnett’s Generation Y-ready ad campaign for the U.S.

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