DeBear Leaves SFM

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Elliot DeBear, svp for business development at SFM/Media Planning, last week joined Independent Media Services as senior evp, a new post. DeBear, 50, joins agency president Neil Aronstam and evp Robert Petizon on a three-person executive committee that will run the media shop.

The hiring culminates the New York shop’s six-month search for a third partner, Aronstam said. “In our 31st year, we want to go forward in the best way we can, and Elliot has the right background and time of service,” he said.

DeBear’s hiring from SFM in New York is not related to the highly contested review for New Line Studio’s $120 million media business, in which Independent’s Los Angeles office is the incumbent.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in