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Child actor Jonathan Lipnicki of Jerry McGuire fame stars in a national television campaign breaking today for Little Debbie brand snack products.
Luckie & Co., Birmingham, Ala., created the work, a continuation of the “Unwrap a smile” theme developed by the agency two years ago.
Agency executive creative director Leo Wright said the six commercials–one 30-second and five 15-second spots–“cover the whole gamut of who the Little Debbie audience is.” A series of vignettes features kids, parents and grandparents, with each spot focusing on a specific product.
Lipnicki stars in the 30-second spot and one shorter version.
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