Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super Bowl 50

The only small business advertising on the game

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Well, we predicted it. Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only small business advertising nationally on the Feb. 7 telecast.

Intuit's agency, RPA, created the spot, which you can see below. It presents an eye-catching scene of fierce Vikings on stormy seas as a metaphor for the strong coffee's powerful punch.

Prettybird's Isaiah Seret directed it; Oscar winner Claudio Miranda (Life of Pi) was the cinematographer.



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