Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super Bowl 50

Well, we predicted it. Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only small business advertising nationally on the Feb. 7 telecast. Intuit's agency, RPA, created the spot, which you can see below. It presents an eye-catching scene of fierce Vikings on stormy seas as a metaphor for the strong coffee's powerful punch. Prettybird's Isaiah Seret directed it; Oscar winner Claudio Miranda (Life of Pi) was the cinematographer. Irish actor Diarmaid Murtagh plays the lead role. MPC New York handled visual effects. "It's incredibly gratifying to create a Super Bowl spot for a small business—the unsung heroes of the communities where we live and work every day," RPA chief creative officer Joe Baratelli said in a statement. "And Death Wish Coffee has an incredible brand personality and a great team driving the company. We were able to create a spectacle of Vikings sailing to battle to show off the fiercely caffeinated coffee and ultimately help QuickBooks with its mission of fueling small business success." The spot will air during the third quarter. • For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them. CREDITS Client: Intuit Brand: QuickBooks Title: "Storms A-Brewin'" :30 Agency: RPA EVP, Chief Creative Officer: Joe Baratelli SVP, Group Creative Director: Adam Lowrey SVP, Group Creative Director: Nathan Crow Copywriter: Eric Aldama Art Director: Lauren Geschke SVP, Chief Production Officer: Gary Paticoff VP, Executive Producer: Carolyn Casey Assistant Producer: Namrata Abhyankar Associate Director, Business Affairs: Jennifer Ross EVP, Management Account Director: Tom Kirk VP, Account Director: Hope Bubnar Account Supervisor: Robin Boden Senior Account Executive: AJ Puzzo Production Company: Prettybird Director: Isaiah Seret Co-Founder/Executive Producer: Kerstin Emhoff Vice President/Executive Producer: Ali Brown Head of Production: Tracy Hauser Director of Photography: Claudio Miranda Producer: Julie Sawyer Service Production Company: Unit + Sofa Executive Producer: Fady Salame Executive Producer: Martin Sobotka Line Producer: Tereza Kalova Edit: Exile Editor: Matt Murphy Executive Producer: Carol Lynn Weaver Producer: Brittany Carson Assistant Editor: Tara Wall Assistant Editor: Dustin Zimmerman Assistant Editor: Ryan Seegers VFX/Finishing: MPC NY Managing Director Justin Brukman Executive Producer: Camila De Biaggi Managing Director: Justin Brukman Head of CG: Victoria Osborn VFX Producer: Bindy St. Leger Music: Extreme Music Composer: Thomas Bergersen Composer: Nick Phoenix Title: Protectors of the Earth Publisher: Two Steps from Hell Telecine: MPC LA Color Executive Producer: Meghan Lang Colorist: Mark Gethin Sound Design: Machine Head Executive Producer: Patty Chow Dewey Creative Director/Sound Designer: Stephen Dewey Additional Sound Design: Kip Smedley Mix: Lime Executive Producer: Susie Boyajan Engineer: Loren Silber Assistant: Mark Nieto Music Supervisor: Jon Oda

Brand Marketing

Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super Bowl 50

The only small business advertising on the game

Tim Nudd

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Tim Nudd