Death Wish Coffee Co. Wins Intuit’s Contest and Will Air This Ad on Super Bowl 50

The only small business advertising on the game

Well, we predicted it. Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only small business advertising nationally on the Feb. 7 telecast.

Intuit's agency, RPA, created the spot, which you can see below. It presents an eye-catching scene of fierce Vikings on stormy seas as a metaphor for the strong coffee's powerful punch.

Prettybird's Isaiah Seret directed it; Oscar winner Claudio Miranda (Life of Pi) was the cinematographer. Irish actor Diarmaid Murtagh plays the lead role. MPC New York handled visual effects.

"It's incredibly gratifying to create a Super Bowl spot for a small business—the unsung heroes of the communities where we live and work every day," RPA chief creative officer Joe Baratelli said in a statement. "And Death Wish Coffee has an incredible brand personality and a great team driving the company. We were able to create a spectacle of Vikings sailing to battle to show off the fiercely caffeinated coffee and ultimately help QuickBooks with its mission of fueling small business success."

The spot will air during the third quarter. 

• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.

CREDITS

Client: Intuit 

Brand: QuickBooks 

Title: "Storms A-Brewin'" :30  

Agency: RPA

EVP, Chief Creative Officer: Joe Baratelli

SVP, Group Creative Director: Adam Lowrey

SVP, Group Creative Director: Nathan Crow

Copywriter: Eric Aldama

Art Director: Lauren Geschke

  

SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Carolyn Casey

Assistant Producer: Namrata Abhyankar

Associate Director, Business Affairs: Jennifer Ross

  

EVP, Management Account Director: Tom Kirk

VP, Account Director: Hope Bubnar

Account Supervisor: Robin Boden

Senior Account Executive: AJ Puzzo

Production Company: Prettybird

Director: Isaiah Seret

Co-Founder/Executive Producer: Kerstin Emhoff

Vice President/Executive Producer: Ali Brown

Head of Production: Tracy Hauser

Director of Photography: Claudio Miranda

Producer: Julie Sawyer

  

Service Production Company: Unit + Sofa

Executive Producer: Fady Salame

Executive Producer: Martin Sobotka

Line Producer: Tereza Kalova

  

Edit: Exile

Editor: Matt Murphy

Executive Producer: Carol Lynn Weaver

Producer: Brittany Carson

Assistant Editor: Tara Wall

Assistant Editor: Dustin Zimmerman

Assistant Editor: Ryan Seegers

    

VFX/Finishing: MPC NY  Managing Director Justin Brukman

Executive Producer: Camila De Biaggi

Managing Director: Justin Brukman

Head of CG: Victoria Osborn

VFX Producer: Bindy St. Leger

    

Music: Extreme Music   

Composer: Thomas Bergersen

Composer: Nick Phoenix

Title: Protectors of the Earth

Publisher: Two Steps from Hell

    

Telecine: MPC LA

Color Executive Producer: Meghan Lang

Colorist: Mark Gethin

    

Sound Design: Machine Head

Executive Producer: Patty Chow Dewey

Creative Director/Sound Designer: Stephen Dewey

Additional Sound Design: Kip Smedley

  

Mix: Lime

Executive Producer: Susie Boyajan

Engineer: Loren Silber

Assistant: Mark Nieto

  

Music Supervisor: Jon Oda