With the Death of Internet Explorer, Microsoft Faces One of Its Greatest Branding Challenges

A new browser could end (or extend) the era of scorn

During the recent Microsoft Convergence conference, marketing chief Chris Capossela confirmed what has been rumored for months: The tech giant will finally ditch its long-standing default browser, Internet Explorer.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}