Dear Marketers: Don’t Profit From Juneteenth

Avoid cultural blunders like Walmart's Juneteenth ice cream and learn how to celebrate appropriately

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It was only a year ago that President Joe Biden signed legislation to establish Juneteenth (June 19) as a new federal holiday, commemorating the end of slavery. And in the span of one year, it didn’t take long for some brands to see Juneteenth as a way to make money.