Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Rishad Tobaccowala shares his weekly newsletter—his views on the matter of privacy and why privacy matters.
Over the next few years, privacy will grow increasingly more important than it is already. The issue of privacy will become central to every society, business and country, and the way these different establishments handle privacy will drive everything from brand