Dear Brands: Your Privacy Policy Probably Needs an Update

In the era of the Life Operating System, Rishad Tobaccowala offers a new outlook on our personal and private data

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Rishad Tobaccowala shares his weekly newsletter—his views on the matter of privacy and why privacy matters.

Over the next few years, privacy will grow increasingly more important than it is already. The issue of privacy will become central to every society, business and country, and the way these different establishments handle privacy will drive everything from brand



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