Dean Foods' Birds Eye Lands At Milwaukee's Cramer-Krasselt

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Cramer-Krasselt’s first task for new client Birds Eye Frozen Vegetables will be a TV campaign for Chicken Voila, a frozen meal in a bag.
The Green Bay, Wis.-based division of Dean Foods chose C-K, Milwaukee, as its agency of record last week following a review that also included BBDO Minneapolis and Euro RSCG Tatham in Chicago.
Birds Eye is expected to increase spending “significantly” from the $1.5 million reported for 1997 by Competitive Media Reporting, according to Dave Sinkula, marketing director for the company.

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