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Marketers issued an equivalent of 850 free-standing inserts for every U.S. citizen in 2004, distributing a whopping 251 billion coupons that offered deals on everything from cereal and cheese to coffeemakers, takeaway pizzas and restaurant meals.
The data, contained in the new Marx FSI Trend Report, estimates that coupon distribution rose 7.7 percent over 2003 and amounted to a potential per-person savings of nearly $1,000. FSI distribution registered a compounded 3.5 percent growth rate over the last five years, a 13 percent change overall, according to Marx Promotion Intelligence, a unit of TNS Media Intelligence.
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