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Sears, Southwest, video games top October's brand gainers list

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Retailers apparently aren’t taking any chances on getting holiday shoppers into stores. Sears got the biggest lift in consumer sentiment in October for being early in offering a layaway plan and loyalty program in early October, per YouGov’s BrandIndex. Southwest came in second with a big winter sale. Facebook benefitted as the national and local political candidates pushed their social media apps in the home stretch of the election. It also was a big month for video game consoles.

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