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NEW YORK Johnson & Johnson’s pending $16.6 billion purchase of Pfizer Consumer Healthcare, the former Warner Lambert, may add two agencies to an already crowded J&J roster: WPP Group’s JWT, which handles brands such as Listerine, Purell and Sudafed, and Omnicom Group’s BBDO, which advertises Lubriderm, Rogaine and Nicotrol.
The Pfizer Consumer Healthcare sale price was larger than the $13 billion that observers had estimated the business was worth when Pfizer first said it was looking for a buyer in March.
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