Deadspin’s Demise Shows How Vital Community Is to a Brand
Losing sight of that cost them everything
G/O Media neglected to acknowledge the active community Deadspin already had in place.
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Folks have been piling on G/O Media for its “stick to sports” mandate to Deadspin, the creative sports publication with a cult following. That mandate saw its editorial staff leave in a revolt. Days later, an executive resigned.
